Apple got part of it right–ads need to be meaningful and useful–but being relevant is just as important for ads to be useful. At this point, they’re still delivering ads, whereas Fusion and the Deck are more delivering recommendations than they are ads. There’s a big difference, and I suspect many developers would rather use ad services like them rather than iAds. There should be room for both on the device.
(via chrisbowler)Amen Kyle Baxter, amen.
This basically nails it. Ads from the companies named, aren’t randomly generated ads, but randomly displayed ads for hand-picked products. They have actually gotten me to buy some of the advertised products, whereas 99.9% of all web ads I simply don’t notice anymore.
